Welcome to the Umbrella Group blog. We are a group of UK creatives attending South by South West (SXSW) Interactive 2010. More

Capturing Tweeture #1

Capturing Tweeture #1

This year we again wanted to commission something that would become a talking point at SXSW. Something that would act as a calling card for The Umbrella Group and promote UK creativity. With support from Arts Council England, we began to throw around ideas as a group and settled on SlingShot’s Tweeture. The thinking was [...]

Tweeture’s Tweets: 14th March 2010

Summarising Tweeture’s day through his Twitter feed:

gamestart neglected me. I’m a high maintenance monster.
I hear you but I can’t see a thing from here.
Retweet: @siiimon 8077 Hey little fella. Not not feeling too good? Come along to the web awards and we’ll get you some tea. #uksxsw
Can you explain that in terms a vertically challenged [...]

Tweeture’s Tweets: 13the March 2010

Summarising Tweeture’s day through his Twitter feed:

I’m all cwunched up, can you move me please?
Look, if I fall over, help me up will you?
I hear you but I can’t see a thing from here.
Retweet: @phylisebanner we are at the recharge lounge
The green one on your friend’s bag.. He’s my cousin!
Owww!
Ouch! I’m all cwunched!
Tweetures are not [...]

So far so good

We’ve been super busy with @thetweeture but he’s off in the world at the moment so im getting the chance to goe to some sessions.nothing has really impressed me that much yet. The people here are great though, direct and straight forward.The joke about Americans being better at selling themselves that brits is NO joke [...]

More human than human – Brain computer interfaces

Is it possible to upload or download instructions to the brain? We are getting closer.
Christie Nicholson of Scientific American started her talk on brain computer interfaces with the obligatory William Gibson and Matrix references and then went on to give a comprehensive and fascinating history of the research so far and what might be possible.
Starting [...]

Zombie proof interaction technology is the technology of the future

Why do we seek to fill our geek little hearts with glee through new technologies? Why do we want to stroke, hold, pinch and shake our shiny new gadgets? Because we believe they will bring us a better future with improved health, networks and jetpacks. Eris Stassi is not a futurologist, but she is studying [...]

Tweeture’s Tweets: 12th March 2010

Summarising Tweeture’s day through his Twitter feed:

Some new friends have taken me to a talk ‘A touchy history of the future’. I keep getting touched. http://twitpic.com/1860jc
@billt my first friend in Texas. You’re awesome and I won’t bite you.
http://twitpic.com/185gsh – Made it to SXSWi! Already gettin some monster love!!
http://twitpic.com/185f1p – Taxi to the convention centre [...]

Pervasive Creatives Are Ahead of the Game

Listening to the panel discussion With Great Power Comes Great Responsibility: The Future of Video Games, I once again feel I’m listening to a major entertainments industry very slowly catching up with what ARG and pervasive gaming creators have practised for some years: that games can be physical, that games can be social, that gaming [...]

Tweeture’s Tweets: 10th March 2010

Summarising Tweeture’s day through his Twitter feed:

Don’t make me hungry, you wouldn’t like me when I’m hungry.
If you are tryin to butter me up with offers of friendship an stop me destroyin SXSWi, snot workin. GRRRR!
I DO NOT NEED LOVE – I AM A MONSTER!
Follow you? Why would I follow you? Wait a minute, are [...]

Umbrella Group panel at SXSWi

Umbrella Group panel at SXSWi

In the summer of last year I submitted a panel idea for SXSW which went to community vote, the SXSW Advisory Boards and SXSW staff before making it through to the first batch of events to be programmed for 2010.
I am really excited to be presenting at the Festival, and have been lucky enough to [...]