Welcome to the Umbrella Group blog. We are a group of UK creatives attending South by South West (SXSW) Interactive 2010. More

Heading out to Austin

Leaving tomorrow for the UK Arts Council’s second delegation of artists and producers to SXSWi.  So, on the eve of this portentous moment, what’s it all about then?
The UK has one of the brightest and most significant creative industries economies in the world – contributing nearly £60bn a year into the UK economy, about 7.3% [...]

Tweeture’s Tweets: 9th March 2010

Summarising Tweeture’s day through his Twitter feed:

I will crush Austin with my giant self.
Girl geeks and boy geeks all look the same to me, you will all be squashed when I get to SXSWi.

Tweeture’s Tweets: 9th March 2010

Tweeture is giant, Tweeture is ravenous, Tweeture is comin to SXSWi
My fellow Tweetures have bestowed upon me the great honour of comin to your part of the world and squashin you all to death.

An evaluation narrative – What did the SXSWi trip deliver for artists and producers, and what should the Arts Council do next?

Inside conference centre

Reflecting back on the UK creatives trip to SXSWi earlier this year, and the things that seems to have impacted most on people who went were the network that was created between the UK group, the opportunity to almost breathe in all things interactive, and how useful it was to get away from [...]

Thoughts a year on

As we prepare for the 2010 delegation to SXSW, those of us who took part in the first one reflect back on what the trip delivered.  As we met in a wet and wintery January with the new group of delegates who will head off to Texas for the 2010 trip, thoughts turned to experiences [...]