The 4Ps of modern UX design: Psychology, Play, People & Permission

Returning from SXSW I wanted to write something about my experience but to focus on what I learnt and have since had time to reflect on and formulate ‘loosely’ into some sort of ordered perspective that I can use to improve my creative practice and further my business.
SXSWi was immense but there were a few [...]

An evaluation narrative – What did the SXSWi trip deliver for artists and producers, and what should the Arts Council do next?

Inside conference centre

Reflecting back on the UK creatives trip to SXSWi earlier this year, and the things that seems to have impacted most on people who went were the network that was created between the UK group, the opportunity to almost breathe in all things interactive, and how useful it was to get away from [...]